Yorkie Ng
​Professional Summary
Yorkie Ng, a dynamic and results-oriented marketer with 5 years experience in the hospitality and agency sectors, excelled in leveraging innovative strategies and analytical insights to deliver measurable success and cross-functional collaboration in a fast-paced environment.
Expertise
Campaign Strategy
Optimizing end-to-end 360° marketing campaigns across digital and offline channels. Directed partnership liaison, event activation, targeted strategies, and full budget management while conducting competitor analysis to strengthen brand positioning and drive measurable market share growth.
Stakeholder Engagement
Building high-impact relationships with influencers, media, KOLs, and brand partners. Translated campaign vision into compelling collaborations, leading pitching, content co-creation, and activations that generate millions in reach, extensive coverage, and strong user-generated momentum.
Performance & Revenue Optimization
Maximizing digital performance and revenue through data-driven tactics. Managed paid ad budgets for 6x ROAS, revamp e-commerce platforms and leverage AI tools with A/B testing to achieve 35% improved ROI on bookings and lead conversions.