Matchali 

Matchali, a local go-to cafe specializing in matcha, coffee, vegan soft serve and all-day healthy food. Best known for their hand whisked matcha drinks made using matcha sourced directly from Uji, Kyoto. To celebrate the arrival of spring, I have lined up with the brand and partnered to launcha seasonal Afternoon Tea set at Hyatt Centric Victoria Harbour Hong Kong, inspired by the delicate and elegant flavours of matcha and hojicha. 

 

In this partnership, we co-created “The Farmhouse x Matchali Afternoon Tea”, which features sweet and savoury specials made using Matchali’s first harvest, hand-picked, ceremonial grade matcha and roasted hojicha from Kyoto. Leading the launch, I coordinated a media tasting session, interactive whisking workshop, social media giveaway, media pitching and influencer collaborations, securing extensive media coverage and strong influencer momentum.