Dettol Antiseptic Liquid With Aloe Vera has been newly launched in October 2021. In this campaign, I spearheaded the Olympic athlete & illustrator collaboration, along with liaised with yoga studios to work for a customized bundle package which effectively cultivate the product's positioning. 

During the campaign period, 2021 Tokyo Olympic Games has inspired and motivated the public to pay attention to the Sports industry and Hong Kong athletes. By leveraging the inspirational power of Hong Kong's Olympic athletes, I strategically aligned with several legendary local athletes, including So Wa Wai (the “Wonder Kid”, a legendary Paralympic champion), Tang Chun Man and Tse Ying Suet (badminton mixed doubles pair with Olympic and world championship accolades), to serve as the product ambassadors and created motivational contents that resonated with audiences. Additionally, we have also collaborated with Hong Kong illustrators -  Cuson Lo and Yan Comic, who brought the concept to life through hilarious and shareable comic-style artworks that spread across social media.

​

Beyond these efforts, our team also executed media placements and bundle package selling with yoga studio also took place to boost for engagement. These integrated initiatives generated strong buzz, enhanced product awareness and fostered consumer connections.