Farmacy Beauty, a beloved American clean skincare brand passionate about cultivating conscious beauty. The brand searches for unique natural ingredients and harnesses cutting-edge technology to transform them into effective, high-performing products. I have lined up with the brand and partnered to launch a seasonal Afternoon Tea set at Hyatt Centric Victoria Harbour Hong Kong, spotlighting the brand’s star ingredient — honey.

 

Inspired by their “Bee Your Skin! Honey Skincare Collection,” in this partnership, we co-created “The Farmhouse x FARMACY Beauty Afternoon Tea”, which delightfully incorporates star ingredients like honey, chamomile and fig in an assortment of savoury and sweet treats. I led the co-launch of a media tasting session and the product launch event for the brand’s new skincare line, while driving targeted media pitching and influencer partnerships resulting in widespread media exposure and strong influencer momentum.

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