Content Creation, Partnership & Liaison, Social Media Campaigns 

Explore North Point, a signature hotel project by Hyatt Centric Victoria Harbour Hong Kong, to showcase and support neighbourhood businesses​. ​By launching this initiative, all hotel guests will receive a specially-designed “Explorer Kit” with an illustrated map guide and complimentary snacks and drinks — fostering authentic community connections and direct support for local enterprises. In this campaign, I spearheaded the content creation, media & influencer partnerships, artist collaboration and social media campaigns. 

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During the campaign period, I handled various communication materials writeup including press releases, social posts, website content etc. To maximize the exposure, I led targeted media and influencer pitching that secured widespread coverage. Additionally, I have liaised with local artists to illustrate the explorer kit plus sound recording for surrounding spots, creating another engaging version of sound map. Lastly, I have outlined and executed social media campaigns by partnering with global sister properties (located in Tokyo, Bangkok, Taipei, Mainland China and more) as well as collaborated with local photographer for Instagram photo contest — driving guest engagement, organic sharing, and neighbourhood discovery.