As a lifestyle and dog-friendly hotel, Hyatt Centric Victoria Harbour Hong Kong has launched various staycation packages with exclusive perks to entice tourists to stay and explore the vibrant neighbourhood, including but not limited to "Centric Dogcation" and "InstaBesties Getaway" staycation experience. In both campaigns, I led efforts to the creation of content & creative assets, along with media & influencer partnerships. 

 

"Centric Dogcation" initiative aim to create remarkable moments for dog owners with their fur babies, by providing dog-friendly harbourview accommodation and dining experiences, plus accessibility to doggy playground with amenities in order to create the embraced environment at the hotel. Other than that, "InstaBesties Getaway" Staycation Package, a summer-limited initiative targeted to ladies and their besties by offering a photogenic vacation with stylish accommodation and rooftop infinity pool, along with personalized amenities and dining experience. For both projects, I spearheaded the creative brief and execution, plus supported the media and influencer partnership for extended coverages. 

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