Windows 11, a new system launched by Microsoft in October 2021 which introduces a refreshed design with improved features , along with multiple gadgets within the same series including mouses and keyboards. In this campaign, I spearheaded the video production and event activation, along with the influencer marketing for the related gadgets, showcasing innovative and meticulous planning throughout.

For the promotional videos, I guided the team through the entire production process, from concept to execution, and successfully invited celebrity Anson Kong (AK) from Mirror to embody the product's core concepts of empowerment and modernity. Extending this collaboration, the launch event featured AK's prominent visibility through bus and outdoor placements, while partnering with Fortress to host a thrilling experience with star talents Shirley Sham and Jason Chan. We created an engaging fun zone where visitors immersed themselves in Windows 11's dynamic features, fostering excitement and interaction.

In addition, our team also rolled out influencer marketing to highlight gadgets in the same series like the Surface Arc Mouse, Bluetooth Ergonomic Mouse and Designer Compact Keyboard. Partnered with various star talents such as Kaho Hung, Manson Cheung and Mario Hau to amplify key selling points via viral social media posts.