Creative Assets & Content Creation, 
Influencer Partnership, Paid Ads 

10-Minute Escape at Hyatt Centric, a branding project for Hyatt Centric Victoria Harbour Hong Kong, highlighted the hotel's seamless location accessibility which only steps from major highways, MTR, ferry, bus, and tram links, with key leisure and business hubs just 10+ minutes away. In this campaign, I led efforts to the creation of creative assets & communication materials, influencer partnership and paid ads. 

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During the campaign period, I have organized for both video and photo shoots, delivering compelling visuals that conveyed the key message of location convenience and destination variety. Key communication materials were also created, including press releases, social media posts, and optimized website content to drive bookings. To expand reach, I led KOL partnerships with travel influencers and bloggers for buzz-generating content focused on the hotel's prime positioning. On the digital front, sponsored ad planning and implementation were spearheaded to engage potential guests, drive inquiries, and ultimately convert them into room bookings.