Art Centric Exhibition, an ongoing initiative by Hyatt Centric Victoria Harbour Hong Kong that celebrates the city's creative spirit by regularly featuring artworks from talented local artists / organizations. It transforms 2/F glass corridor into immersive galleries that reflect Hong Kong's cultural heritage and contemporary edge. In this project, I spearheaded artist liaison and collaborations, as well as copywriting and visual creations to engage guests and the neighborhood community.

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As a regular campaign, I managed artist liaisons by pitching and contacting numerous local illustrators, photographers, sound artists and other talents in the field. Moving forward, I will oversee seamless production to showcase diverse mediums such as paintings, photographs, and installations from partnering artists. Once the artworks were showcased, photo and video shoots will be arranged including mood shots and artist interviews. For copywriting, various communication materials such as social posts, eDMs and hotel collaterals were also handled.

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